In his 2nd TEDxBuckhead Talk, orator, tv host, social influencer, activist, and entrepreneur Wallace Peeples, better known as Wallo267, urges you to activate your “fuck it button” to ignore others’ limiting opinions and beliefs of you so you can access your greatest potential in his signature unorthodox style of unflinching honesty and humor. This event was curated by Jercori Freeman. After serving a 20 year prison sentence, Wallo took Instagram by storm proving he could catch lightning in a bottle again and again. His powerful highly viral videos share his life story, cautioning viewers against wasting their time and/or potential. He tells audience to eliminate excuses and drives home his point that it “costs too much to be a criminal.” With over 21 million social media impressions monthly, Wallo has converted his followers into evangelists, sharing with their friends and followers his unorthodox high-energy motivational videos full of inspiration, humor, and hard-earned lessons. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx