This talk was given at a local TEDx event, produced independently of the TED Conferences. Behavior scientist and expert on habit formation BJ Fogg shares «The Maui Habit», the one «tiny habit» he says is the most powerful and most effective to come from his work at Stanford’s Persuasive Tech Lab. Youll be surprised how simple it is!

Behavior scientist, expert on habit formation, founder of Stanford’s Persuasive Tech Lab, one of Fortune’s “10 new gurus you should know.”

BJ Fogg, PhD directs the Behavior Design Lab at Stanford University. An experimental psychologist, BJ creates groundbreaking models and methods for changing human behavior.

Each year, BJ designs a new course to teach at Stanford, with topics ranging from mobile persuasion to health habits. His former students have created many successful companies, including Pulse (acquired by LinkedIn) and Instagram (acquired by Facebook).

BJ is the author of Persuasive Technology: Using Computers to Change What We Think and Do, the first book to explain how technology can be designed to influence people. Fortune selected him as one of 10 “New Gurus You Should Know.”

Over the last three years, BJ has personally coached more than 20,000 people, using a simple and effective method called “Tiny Habits.”

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)