Harry Beard is a 17-year-old entrepreneur who co-founded the generation Z marketing consultancy firm, «Future Labs». Generation Z are, at an increasingly young age, putting themselves at the forefront of global discourse and empowering themselves through social media. Harry has empowered himself through the pursuit of learning and educating business about what makes generation Z so different, and is now on the TEDx stage to share his thoughts. Harry Beard is a 17-year-old entrepreneur who co-founded the generation Z marketing consultancy firm, «Future Labs». Generation Z are, at an increasingly young age, putting themselves at the forefront of global discourse and empowering themselves through social media. Harry has empowered himself through the pursuit of learning and educating business about what makes generation Z so different, and is now on the TEDx stage to share his thoughts. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx